Why we win

As Uncle says, “No one grins like that at an anti-gun event“.
He’s right. The antis focus entirely around the negative: crime, violence, etc. There’s basically nothing positive for them except maybe laughing at fools on our side as they put their feet in their mouths.
On the other hand, the pro-gun folks have a bunch of fun shooting at the range (there’s not really an “anti-gun range”), engaging in competition, training, hunting outdoors, checking out stuff in catalogs or at the shop, asking questions and having discussions on forums, blogs, and other media, etc. We have multiple magazines and other publications dedicated to the shooting sports and related outdoor activities, all of which are funded by people who are interested in those topics and who contribute their own funds.
The antis? They’ve got the likes of the Brady Campaign, Shannon Watts, and Michael Bloomberg. There’s only a few funding sources, typically from the Joyce Foundation and Bloomberg, with very little actual grassroots support. It really must be quite depressing.