NRA Magazines Digital Editions

The NRA offers digital versions of its various magazines online for subscribers. Every month, they send an email containing a link to the magazine.
However, they seem to make it rather difficult to access: one needs to login with one’s member information, then view the magazine via some silly browser plugin. A PDF version is available, but accessing it requires a few more clicks to download, and a few more to unzip.
Why not just provide a direct link to the PDF version? That’d seem to be considerably easier. Rather than require logins, why not just send a unique URL to each subscriber so they can ensure that only subscribers can access it? Making it a multi-step process ensures that most people will simply continue to receive paper magazines, costing more money. I’m a professional geek, and even I am a bit frustrated with them.
C’mon NRA, get with the times…

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