I’m a scientist, not a businessman. I know next to nothing about making a profit except “sell stuff for higher than it cost you to make/purchase/acquire.” I leave the details to the experts, particularly when it comes to marketing.
I don’t like it when vendors don’t provide sufficient details, particularly technical details, in their catalogs, websites, or other media. I really dislike annoying ads that flash, blink or otherwise compete for my attention. I like simple, informative data that tells me what I want to know. I also know that one should really double-check one’s text prior to publishing it (( Though I admit to not doing this on occasion. )), particularly when one is putting together a catalog/website to sell things. It’s espescially important when publishing something in a different language.
For example, observe the following exerpt of a description of a sillicone, flexible, roll-up USB keyboard:
Finally a ruggedized keyboard which can withstand all kinds of abuse! This flexible keyboard is made of thigh quality silicone material, which offers the perfect combination of practicality, durability, comport, and flexibility. The unique material allows you not only to clean the keyboard with soap and water, but also makes it resistant to any dirt, even coffee or tea!
Thigh quality? Really? I always associated sillicone with breasts, not thighs. Perhaps they were trying to say, “thick, high quality”?
I’m not sure that a keyboard can “comport” — it might be comfortable, but I can’t really see how an inanimate object could misbehave.
While coffee might not be the best-tasting substance ever (though it smells fantastic!), I wouldn’t go so far as to call it “dirt.”
I suspect that the description was written by some Chinese person with a passable knowledge of English, but they really should have run their text past a native English speaker to see if the text actually makes sense. Surely a one-time cost of a hundred bucks or so is sufficient for someone with a bit of attention to detail and knowledge of the target audience’s language to look over it and make corrections, particularly when they’ll be cranking out a brazillion of whatever device they’ll be selling (hopefully at a profit).
If their marketing department can’t pay any attention to detail, I shudder to think of what their actual manufacturing department does.